Player enters a dungeon which costs specific amount of Stamina, based on the toughness of the dungeon. In my opinion, these same eight mechanics are also why P&D hasn’t had success in the US AppStore. In this post I’ll go through the eight key mechanics which make P&D so successful in Japan. Despite the massive success in Japan, P&D hasn’t really succeeded to take over the Western market. Japan’s top grossing free-to-play mobile game, GungHo Entertainment’s Puzzle & Dragons (P&D) for iOS and Android, is estimated to generate between five billion yen ($54 million) to seven billion yen ($75.5 million) a month in the country, according to the Japanese press as translated by industry watcher and analyst Dr.
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